Four years ago, I felt like the world was letting me down. I thought of things as a matter of luck, a matter of circumstance. I didn’t believe in my power to improve my life. I felt confused by society and overwhelmed by its problems and my own.

 

My senior year of high school, I started listening to the great rap storyteller J. Cole, and a brilliant but lesser known rapper named Witt Lowry. I fell in love with their music for the stories they told. They talked about not just their wins but their flaws, their doubts, and their emotions. Their stories felt real, and because they felt real, they felt trustworthy. I connected with their music, and it made me feel like I wasn’t alone. They were the spark I needed to start rapping. They made me feel like I could do it if I tried. 

 

My freshman year of college, I found another set of storytellers, this time outside of rap in the world of motivational YouTubers. Instead of cliches like you might expect, they told deeply personal stories about how they got their lives on track through discipline, repeated action, and voluntarily facing what they were afraid of. Instead of blaming the universe, they took responsibility for their problems. I realized that if I wanted my world to change, I had to change myself. Witt Lowry and J. Cole had given me a passion, and now I had a call to action: Go out and become something. Fix yourself, and then go fix the world. 

 

I spent the next three years grinding my ass off. I taught myself discipline and bravery and learned skills that would allow me to be useful to others in ways that were fun for me. And all the while I wrote music, built a team, and honed my craft. What started as a way for me to get my feelings out became something much bigger: a source of inspiration and reflection in the constant quest to better ourselves, and an antidote to the shallowness that has taken over pop culture. 

 

In a world of growing dishonesty, ignorance and selfish vibes, we need a little more honesty and a lot more thought. 4Point is about Real Value: building your worth on your usefulness to others, not your ability to project coolness or imitate trends. It’s about being genuine and authentic, owning your wins and your losses, and most importantly rising above your losses on the road to more wins. It’s about stories that people can connect with because they are real: It’s about music that means something. I tell stories about my life that inspire you to brighten yours. 

 

I hope you resonate with what I’ve created, and please feel free to reach out. I love hearing from people.

 

Talk to you soon,

 

4Point